Case Study: HospitaliTea Tea Shop

HospitaliTEA Shop: Social Media Marketing

HosptialiTea is a tea shop startup run by Kay Morissroe. Kay started her business as a Tealightful consultant, but has since launched out on her own to open up her own retail shop to sell a variety of loose leaf teas and tea accessories. HosptialiTea is located in a antique market shop, therefore they needed to harness the power of social media in order to attract business into the State Street Market where the business is located. 

HosptialiTea was the winner of a Facebook page makover contest that Severity had offered through social media. At the time, HospitaliTea only had a few dozen people following them on Facebook and really didn’t have the knowledge or time to update it, nor know how to use it to best create awareness that they existed. 

We took over for Kay and turned their Facebook page into a marketing machine for them. We updated their cover photo, appropriately filled out all the location settings in Facebook for them and also generated tea content for them 4 times per day for one week. The engagement and reach for HospitaliTea increased by 20% and their following jumped up from 60 people to 150 in 1 week! We also consulted Kay on how to broadcast Facebook live to showcase her events and get even more people in the door to experience her delicious and healthy tea selection. We also took updated photography of her items in store to feature her beautiful tea cups and pots for sale. 

Many businesses like HospitaliTea have similar needs, but don’t have the time, knowledge or expertise to execute to gain exposure for their business. We offer our social media marketing services to address these needs for small businesses to help them create the awareness they need to let people know they exist. 

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Russell is the founder and owner of Severity Design. Severity Design is a digital marketing studio located in Elgin, Illinois, a Northwest Suburb of Chicago. We help small businesses get the word out and gain attention.
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