Case Study: The Uncommon Palate

The Uncommon Palate: Website Design and Social Media Marketing

The Uncommon Palate is a speciality foods store located in East Dundee, IL. The mission of The Uncommon Palate is to provide unique, specialty foods and beverages produced in small batches for freshness and flavor! They carry clean label items (15 familiar ingredients or less) from around the world and by local providers, as well as fresh brewed coffee and tea, wine and craft beer.

The owner reached out to Severity Design with a need for a classic, yet modern take on a website to create awareness in the community on what The Uncommon offered and grow their online presence. They already had the perfect logo design created by a family member, but had no clue where to start with a website. Severity Design held an initial consultation and suggested they would need some professional photography to showcase the awesome store front they worked hard to build out and feature some of the items on display at the store. In addition, The Uncommon, would be able to use the photography for other promotional items and use it on their website to make it stand out to website visitors. 

The result was a stunning, 7 page website complete with a home page animated slider to feature the store hours, menu and seasonal promotions. The website also included a online ordering section that syncs with their Clover POS system, where customers can order a small selection of products right from the website. We also created a blog section for the website to feature clean label recipes that include items that could be found in their store. Severity Design built the website in a WordPress CMS that allowed the admin to easily update and make changes to the website. 

In addition to our web design services, Severity Design also had the privilege of running a Facebook ad campaign for The Uncommon Palate during the holidays. We offered two promotions, a “buy one, get one free” offer and a “20% off” coupon. Over the course of 7 days both promotions reached 7,827 people, with 28 people downloading the coupon. All for only $60!

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Russell is the founder and owner of Severity Design. Severity Design is a digital marketing studio located in Elgin, Illinois, a Northwest Suburb of Chicago. We help small businesses get the word out and gain attention.
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