Severity Design Took Workshop From 6 Event Registrations to 30 in One Week!

The most important aspect to any marketing campaign is ROI. (Results!) One of the campaigns that we are proud of is taking one of our workshop events from only 6 registrations, to 30 within only one week! We had started to advertise our “Take A Bite Out Of Your Competition” workshop a couple weeks prior to the event. We used Eventbrite, event registration website, to get people to sign up for our marketing workshop. Just a week prior to the event we were only at 6 event registrations. This was so disappointing, we actually considered canceling the workshop! Even though numbers were small, we didn’t give up hope and continued to advertise and market our event. Due to our effort, the number of registrations started to ramp up to about 3 per day within one week! The event went off without a hitch and we successfully had 30 people registered by the night of our event. We only spent a minimal amount of marketing dollars on Facebook ads to have a maximized result! 

If you’re a organization that hosts events, seminars or workshops, let us put your event registrations on hyper-speed to ensure your seats are full and your attendance is jammed packed! Reach out today to discuss some solutions that will produce results for your event. 

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Russell is the founder and owner of Severity Design. Severity Design is a digital marketing studio located in Elgin, Illinois, a Northwest Suburb of Chicago. We help small businesses get the word out and gain attention.
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