Small Business Web Design Tips

According to statistics Illinois’s small businesses employed about half or 2.4 million of the state’s private workforce in 2012.(Source: SUSB) Small businesses need to market their goods and services and one of the best ways to do this is by creating powerful, small business websites that stand out to their market. Severity Design was created to help fuel the marketing efforts of the businesses in our country that make the most impact. If you’re interested in a free, no obligation quote on website design it’s simple as filling out the contact form on the side of the page and someone from out team will reach out and talk!

In the mean time, here are a few web design tips you want to consider when creating your site for your business:

Keep it simple. Your homepage should be free from clutter and easy to navigate. Your customers should be able to find exactly what they are looking for without having to dig around too much. The more they click, the faster you might loose them.
Include the right links. Keep your home page simple, but provide the correct links to the relevant information your customer is looking for. Keep mobile factors in mind. When people search on mobile, they are searching less for deep product information and more for resource information like contact, email and location. These should be prominently displayed.
Use social media, but USE social media. If your going to display social media profiles on your home page, make sure that you are active on social media. No one wants to go to a social media page and find only “1” like on your Facebook page. If you are active on Twitter, use your home page to display other offers, discounts and special events on social media.
Be creative. In order to stand out from the rest, be creative. Too many small businesses are generating cookie cutter marketing materials. If you don’t have a huge marketing budget, one thing you can do to enhance the design of your website is to invest in professional photography. Professional photography is something that is relatively inexpensive and an asset that you will use for a long while so its worth it to hire a professional photographer to do your photos for your website.

As you can see, there is a lot more that goes into website design than just throwing up a few web pages and hope that you get business from it. If you are going to spend marketing dollars on your website design, you need to seriously consider getting a return on your investment. Don’t have a website or website is dated? Sit down with a web design consultant from Severity Design today to evaluate your project. We will give you straight forward advice with reasonable pricing! Contact us today!